(RED)

Today is World AIDS Day, a time to be reminded of the worldwide devastation caused by HIV/AIDS. One way to combat the disease is through (RED), an organization that aims to eliminate AIDS. Hugh Jackman, Jane Lynch, Josh Groban and the guys from Coldplay are just a few of the celebrities who endorse and promote this organization.

 (RED) partners with some of the world’s most popular brands such as GAP, Apple, Nike, Starbucks and many more. These stores sell specific (RED) products, whether they’re shirts, iPods or coffee beans. Fifty percent of the profits from these products go to The Global Fund, which uses the money to finance HIV health programs in Africa. By buying a t shirt, the consumer is giving people in Ghana, Lesotho and other countries medicine to fight these voracious diseases.

The goal of (RED) is to foster an AIDS free generation by 2015.  Look for their products in stores near you, or click here to learn more.